First Kentucky Securities
Goals and Deliverables:
- Expand and Refine First Kentucky Security’s Value Proposition
- Question: How does First Kentucky Securities clearly communicate its multi-faceted value proposition to several related, but distinct audiences?
- Deliverable: New Overall Company Value Proposition, as communicated in a New Company Web Site
- Attract New Professionals to Join First Kentucky Security’s Team
- Question: How do you effectively market First Kentucky Securities as a Distinctive Career Destination to Already Successful Financial Advisors?
- Deliverable: Outbound Direct Mail “Drip” Campaign combined with Periodic Phone Solicitation
- Help New Professionals Attract New Clients
- Question: How do you help Financial Advisor Groups within First Kentucky Securities market themselves to new clients?
- Deliverable: Financial Advisor Groups Brochures Program
Deliverables: Refined and Expanded Value Proposition
Deliverables: Financial Advisor Recruiting “Drip” Mail and Phone Follow-Up Campaign
Deliverables: Financial Advisor Recruiting RESULTS!
Deliverables: Financial Advisor Groups Brochures Program