PBfleX

Goals and Deliverables:

  • Fine Tune PBfleX's Value Proposition and Marketplace Positioning
    • Question: What is PBfleX's 'story'?
    • Deliverable: New PBfleX 'Brand Platform Document'
  • Create PBfleX's Direct Sales and Indirect Channel Development Tools
    • Question: Why choose PBfleX? Why Sell PBfleX?
    • Deliverable: New Web Site, Company Brochures and Client Case Studies
  • Build an Indirect Sales Channel for PBfleX
    • Question: How to quickly recruit a nationwide sales force of independent Telecom Master Agencies and Agents to drive immediate End User Enterprise sales to PBfleX?
    • Deliverable: Integrated Agent Recruiting Campaign Design and Execution

Deliverables:  PBfleX’s Brand Platform Development

PBfleX’s Brand Platform Development

Deliverables:  Direct Sales and Indirect Channel Development Tools

Direct Sales and Indirect Channel Development Tools

Deliverables:  Integrated Agent Recruiting Campaign

Integrated Agent Recruiting Campaign

Deliverables:  Agent Recruiting Campaign Results (First 3 Weeks)

Set appointmentments with 15% of direct mail recipients

Results:  REAL SALES RESULTS! (Just 3 Weeks After Campaign Start)

REAL SALES RESULTS! (Just 3 Weeks After Campaign Start)